沃尔玛成功之道解析——ERP的建立与运用.docVIP

学号： 290603209 学 生 论 文 标题： 沃尔玛成功之道解析——ERP的建立与运用 姓名： 王 海 娜 专业： 市场营销 课程名称： 管理信息系统 联系电话： 电子邮箱： 1058879629@ 授课教师： 樊玉臣老师 完成日期： 2012年12月1日 摘 要 在美国杂志公布的年度全球财富500强排名中，沃尔玛Wal-Mart Stores, Inc）在全球500强企业中名列营业收入为421,84916,389百万美元再次蝉联榜首对于沃马特的成功，不同的人有不同的说法，有人认为是战略上的成功，有人认为是信息技术的应用，甚至有人认为是运气。相信：任何一家企业的成功都是一个系统的成功，是由无数细节协调一致堆积起来的有机的系统的成功全球采购战略、配送系统、商品管理、电子数据系统、天天平价战略ABSTRACT In the United States of America fortune magazine published 2011 Annual Global Fortune 500 rankings, WAL-MART Stores Inc，In the global top 500 enterprises once again won the top，with the business income is 421849 dollar, annual profit of 16389 million dollar. Also worth noting is, in March ten before the other enterprises in the vast majority of oil or electric power resource monopoly enterprises.Then, as a major in retail industry, WAL-MARTs tremendous achievements stunning! For the success of W-Mart, different people have different opinion.Some people think it is strategic success, some people think it is the application of information technology, some people even think is luck. I do believe in myself: Any one of the success of the enterprise is a system for success, it is composed of numerous details of coordinated stacked organic system success. But theGlobal sourcing strategy, distribution system, commodity management, electronic data systems, everyday low-priced strategy. The winning WAL-MART, in this system the key to success, is an enterprise resource planning building and its application, the ERP using. Key words: ERP WAL-MART information system 目 录 摘 要 I AB