当代我国省级卫视的区域定位与发展策略研究——以东方卫视为例.pdfVIP

当代我国省级卫视的区域定位与发展策略研究 ——以东方卫视为例 Abstract 1989 - 1999 decade, Chinas 31 provincial TV channels all on a star, a television network covering the whole country market, Chinas TV industry is basically formed CCTV provincial - provincial TV - TV terrestrial channels - such as the city television television network a hierarchical structure. CCTV has an absolute advantage in the television industry by virtue of its unique political advantage and favorable conditions for the possession of national resources, and has more than a high degree of specialization Channel. The provincial TV set in accordance with the administrative divisions, each province has its own on Star TV channels, for the audience to provide all kinds of information, entertainment and services to facilitate the lives of the public. With the development of market economy, the provincial TV showing positioning, there are many problems to the same type, and homogenization of content, layout isomorphic phenomenon, resulting structured in the mode of operation, organization and management, competitiveness, provincial TV development into a bottleneck. The face of provincial TV heaven easy, landing difficult and intense competition within the provincial TV how to explore their own road of development, which is a major problem in the presence of. Many provincial TV look at the country, trying to do a national television audience to accept the program, but the fact is that most provincial TV does not have the condition as a national channels, and the development of regional TV as tight encirclement new try, no doubt the success of