MBA英语复习资料.doc

复习资料： Chapter 1 仔细阅读书上内容及课后练习 Types of duty (1)Import duty: Taxes imposed on imported goods (2)Export duty: Taxes imposed on exported goods (3)Countervailing duty: Taxes collected against bounty or grant (补贴) given to exporters by the exporting government in the course of production , transportation or/and exporting. (4)Anti-dumpling duty: Taxes collected against imported goods sold at exporting prices that are below domestic price or world market price. 反补贴税，针对别国有意补贴某个行业进行低于成本的倾销 反倾销税，针对低于成本价的竞争. 5)Specific duty (从量税) fixed?duty Import duty calculated on the basis of per physical unit. (6)Ad valorem duty(从价税） : Import duty calculated on the basis of import value. Chapter2 International Marketing课文及 课后练习 Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. International marketing is the extension of these activities across national boundaries. Modes of Sales Promotion: Point-of-sale display: on-the-spot displays, demos, samples of food, application of cosmetics Specialty advertising: T-shirts, shopping bags, calendars, umbrellas with firm logo Contests: opportunities to win US$1 million if the contestant is the No.1 in buying, selling or other types of activity. Sweepstakes: horse-racing, pure luck Modes of Sales Promotion: Coupons: usually distributed through media, giving discount to customers, e.g. $5 off the tag price Premiums: free photo enlargement if the client has a whole roll developed and printed Trade stamps: for customer to accumulate and redeem for additional merchandise, e.g. those issued by airlines for free tickets in the future Trade shows: aimed primarily at middlemen, world Fair Sponsorship: supporting sport event like Olympic Games, singing contests, or TV programs Marketing mix营销组合 A comprehensive plan or strategy: 4Ps Product: special appeal for consumers in aspects like quality,