创业企业高成长_资源外取_模式分析_以_蒙牛_集团为例.pdfVIP

Journal of R adio TV Un iversity(Ph ilosophy Social Sciences) No. 4, 010( Sum N o. 155) () 010 4( 155) 创业企业高成长的! 资源外取∀ 模式分析 # # # 以!蒙牛∀集团为例 Analysis on OutsourcingModel ofVenture Enterprise sH igh Grow th: TakingM engn iu G roups for Example 1 杨伟民 李兴旺 YANG W ei- m in LIX ing- w ang ( 1. 内蒙古大学, 内蒙古 呼和浩特 0100 0; . 内蒙古财经学院, 内蒙古 呼和浩特 010051) ( 1. InnerMongolia University,H uhhot InnerMongolia China 0100 0; . InnerM ongoliaFinance and Economics College,Huhhot InnerM ongolia China 010051 ) [ ] 企业成长理论中 外部资源在企业发展中的作用论述不多, 西部地区乳制品企业蒙牛在初创期, 采取资源 外取战略 ( utsourcing Strategy ), 把外部具有竞争力的优势资源与自己的优势整合起来, 相互支持和补充, 使企业获得经营活 动所必需的资源和扩展生存空间, 且进一步强化独特的生存能力因此, 随着资源获取难度的增加以及快变环境的威胁, 初 创企业必须采取资源外取战略, 通过整合和获取内外部的资源, 实现企业持续的成长和企业远景 []资源外取战略; 创业企业; 蒙牛 [] F4 5 [] A [] 1008- 0597( 010) 04- 0003- 07 A bstract: There is little discu ssion about the effect of externa l resources on enterprise developm ent in grow th theory. In initia lperiodM eng niu Group takes outsourcing strategy to integrate external com petitive advantage w ith interna l resources, w hich mutually support and supply to gain essen tial resources inm anagem ent and expand liv ing space and enforce the unique surv ival capacity further. W ith the increase difficulty in getting external re sources and the threat from rapid environm ent, a venture enterprise should take outsourcing strategy to achieve a su sta inable grow th and enterprise vision. K ey wo rd s: Outsourcing strategy; V enture enterprise; M engniu Group , : , ! ∀,