论旅游景区网络营销模式——以黄山旅游景区为例.docVIP

论旅游景区网络营销模式——以黄山旅游景区为例 摘 要：在旅游竞争日趋激烈、旅游方式趋向散客化、个性化及旅游经营管理信息化、人本化发展的时代背景下，旅游营销策略选择成为各旅游景区关注的热点，旅游网络营销由于其本身所具有的优势越来越受到景区管理者的重视。本文选取黄山旅游景区为案例，通过对其营销网络发展现状进行优劣势分析，总结相关旅游网络营销要素的使用情况，构建出旅游景区网络营销的发展模式，提出运用搜索引擎营销、网络口碑营销、QQ平台策略、网络社区互动营销等网络营销方式来进一步促进黄山旅游景区的发展，以期为旅游景区制定正确的旅游网络营销策略提供借鉴。 关键词：网络营销；景区营销；市场营销 With the development of tourism marketing, network marketing has taken a more and more significant part in tourism marketing Wang Zhi ,College of Territorial Resources and Tourism Abstract: With the increasingly piercing tourism competition, tourism patterns tending to be individual and personal as well as the informationized and people-oriented tourism management, tourism marketing strategy has become the focus of attention of all the tourist attractions, and more and more tourist attractions’ managers have started to pay a attention on the travel network marketing because of its own advantages.This paper has the famous Mt.Huangshan scenic area as a case and analyses the advantages and disadvantages of Mt.Huangshan scenic area’s travel network marketing, tries to find out the use of the elements of travel network marketing at present. Then, it tries to build up the developing patterns of travel network marketing and even further promote the Mt.Huangshan scenic area by using all kinds of the network marketings together such as the search engine marketing, Internet Word of Mouth Marketing, QQ platform stragegy, online community interactive marketing etc. We try to provide a model which will help the scenic areas to choose the proper travel network marketing strategy. Key Words：network marketing；tourist spot marketing；marketing and salesQQ平台策略网络社区互动营销网络视频营销花金龙郭英罗开锋工作计划一、近期 　　今年是在新的工作岗位工作的年，是熟悉工作，履职，方法，积累经验的一年，年中“转变，”，即转变工作角色，工作职责。 　　转变工作角色：参加工作近十年了，从事的工作一直都单一，以至于对行业的工作所知甚少，以至陌生，县办公室全县的核心机构，工作涉及到全县各行各业，对此，在思考问题，事情时，跳出以前在的思维，摆正的位置，全局意识，转变工作角色。 　　工作职责：办公室对工作安排，尽快熟悉的工作和职责，熟悉县办公室的规章制度，工作要求;熟悉县办公室总体工作及年初工作，工作任务;三虚心办公室同志的，善于学习、勤于思考，在干中学、学中干，工作的运行和问题的程序;四要与科室同志总结前期工作，工作努力方向。 　　二、中期