英文版营销策划.docVIP

Nokia’s Marketing Plan 10908010319 Ou Yuncong 2012-11-3 Contents 1 Executive Summaries 3 2 Environment Analysis 3 2.1 Macro-environment Analysis (SWOT Analysis) 3 2.1.1 Strengths: 3 2.1.2 Weakness: 3 2.1.3 Opportunities 4 2.1.4 Treat 4 2.2 Industry Environment Analysis (Competitors) 5 2.3 Micro-environment Analysis (the Company Itself) 5 3 Objectives and Issues 5 3.1 Objectives of Marketing Plan 5 3.2 Issues of Company 6 3.2.1 Products 6 3.2.2 Market 6 4 Action Program 7 4.1 Target Markets and Positioning 7 4.2 Competitive Strategy 7 4.3 Marketing Mix 7 4.3.1 Product 7 4.3.2 Price 8 4.3.3 Pla