谈判口语（二版） Unit 1.pptVIP

尚辅网 尚辅网 Unit 1 Making Business Investigation Q1: What is market research? Why is it important to make market research before you negotiate with a new customer? Q2: How to carry out market research? What issues you need to consider when you are performing market research? Q3: What are the main contents of credit investigations? Through what channels we can obtain the necessary information? Q4: What is the importance of knowing related business cultures or customs before negotiating? Unit 1 Making Business Investigation Drill 1. A: I went over the sales figures in the market research. It seems there’s only one conclusion … B: What’s that? A: It seems this market is sensitive to price. B: So, we should start at a low introductory price? A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. We can bring the price up after our customer base is consolidated. Notes: “went over”这里指“通读，浏览”；“market research”这里可以翻译为“市场调查”。 与之意思大致相同的表达还有“market survey”；“introductory price”可译作“推广价”； “variable”这里用作名词，意为“变量”。 Unit 1 Making Business Investigation Drill 2. A: From what I’ve read, the trend of eating out instead of at home continues to increase every year. B: You’re right. That business would probably be a money maker if you’re in the right location. A: Do you really think so？ B: Yes. Have you done any research on location or which kind of fast food is more popular? A: I have done some, but I need more information before I make a final decision. B: There are professionals you can go to for help. Notes: “money maker”这里指挣钱的工具或途径。可以翻译为“摇钱书”或“印钞机”之类的 表达；“professionals”这里指“专业人员”， 所以“go to professionals for help”意思是 “向专业人员求助”。 Unit 1 Making Business Investigation Drill 3. A: Are you using any of our company’s products at present? B: Yes, I am using your company’s laptop. A: Good. Then what do you think about it? B: Well, generally speaking, it’s not bad. A: Would you please be more specific? B: T