基于旅游数字足迹的西安旅游流网络结构研究.pdfVIP

2014年第4期总第 138期 文章编号：1003—2398(2014)04—0111-08 基于旅游数字足迹的西安旅游流网络结构研究 张妍妍’，李君轶’，杨 敏 (1．陕西师范大学旅游与环境学院，西安710062； 2．西安财经学院商学院现代企业研究中心，西安710100) THETOURISM FLOW NETW ORK STRUCTUREOFXI’ANBASED ON T0UIUSM DIGITALFOOTPRINT ZHANGYan—yan，LIJun—yi，YANGMin2 fi．CollegeofTourism andEnvironment,ShaanxiNormalUniversiyt,Xian71006~ China；2．TheModem EnterpriseReSCaFChCenter,XianUniversityof~nanceandEconomics，POan71OLOO,China) Abstract：Basedonthetimeandlocationofthetwokindsoftourism digitalfootprints，wetrytorevealthe tourism seasonalityofXi’andomesticindependenttourist，andinvestigatethetourism flow networkcharacter— isticsofXi’andomesticindependenttouristbythenewt orkanalysis，andtheindicatorsmeasuringnetwork analysisincludesize，density,centraliyt,cenrtalization，cohesivesubgroupsandcore—periphery mode1．The outcomesshowthattourism seasonaliyt isconsistentbewteendigitalfootprintsanalysisandactualresearch． Forevery tourism node．thereistouristcentralizationanddecenrtalizationlinkwith2．049othernodesinav— erage．Averagely,every tourism nodeactsasintermediary numberoftimesbeing10．753．Buthtedistribution issomewhatunevenbewteenevery tourism node．Muslim SnackStreet，ShaanxiHistory Museum，TerraCot- taWarriors，TheXi’anCircumvallation，North SquareofDaYanTapagodaliein core．Thesenodeshave highlevelofcentraliyt,whicharesiutatedinnon—substitutablelocationswithconnectionsspanningdifferent sub—groupsofnodesandwithopportunitiestobrokertheflow oftouristsamongothernodes．Inall，densiyt oftourismflownewtorkbasedontourismdigitalfooptrintsisverylow(0．0256)，therebeinglesstouringitin- erary,andnodesofthecohesivesubgroupshavedistinctnatureofgeography,theyaremainlylocatedonthe urbandistrict．Andtherebeingobviouss~atif