评估社会化媒体影响力.pdfVIP

What’s Your Social Media Swagger? Tips for Evaluating Your Company’s Social Media Impact For More Information Please Visit www.MoreV 9 2 5 S O U T H F E D E R A L H I G H W A Y • S U I T E 7 5 0 • B O C A R A T O N , F L 3 3 4 3 2 1 P H O N E : 5 6 1 . 6 2 0 . 9 6 8 2 • F A X : 5 6 1 . 6 2 0 . 9 6 8 4 • W W W . M O R E V I S I B I L I T Y . C O M Introduction Knowing when you’ve achieved social media marketing success is difficult. There isn’t a singular metric you can assign to the effort as a definitive measurement. If your company has social media swagger you are confident in the value your social presence has to offer; and you’ve done well optimizing, managing, and tracking your efforts online. Social Media Marketers need to monitor the impact of the content shared with their audiences in a way that will enable them to report on the value and benefits of participating in a social network. Whether you are only on Facebook or managing multiple social channels, there are best practices to enhance your business presence online. Once optimized, any network can be tracked and prove to have positive results toward meeting the core goals of social networking. By improving brand exposure, customer relationships, and engagement, you will have a positive impact on the natural rankings of your company’s website in search engine results. The tips and recommendations in this white paper incorporate best practices, tracking methods, and optimization techniques that will help you maximize your social media success and define your corporate social media swagger. As you read through the evaluation criteria and suggestions in each section, you should gain a sense of which areas you are excelling in and where your efforts need attention. Are They Invested? Fans, Subscribers, and Followers are needed for maximum swagger points. Social marketing can only