电子商务英语 教学课件 作者 978 7 302 16880 5 Tutorial_2.pptVIP

Tutorial 2 Business Models Using Electronic Commerce Contents of Tutorial 2 Business Models Using Electronic Commerce CASE SESSION 2.1 SELLING ON THE WEB Selling Goods and Services Selling Information or Other Digital Content Advertising-Supported Web Sites Combined Advertising-Subscription Web Sites Fee-for-Transaction Web Sites SESSION 2.2 BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE Delivery Activities Purchasing Activities Support Activities NEW BUSINESSES MADE POSSIBLE BY THE WEB Consumer Web Auctions Business-to-Business Web Auctions Seller-Bid Auctions and Group Purchasing Sites Virtual Communities Web Portal Strategies 本章内容 案例 SESSION 2.1 网上销售 销售货物和服务 销售信息或其他数字产品 由广告支持的网站 广告-订阅网站 交易佣金网站 SESSION 2.2 商业机构间（ BUSINESS-TO-BUSINESS）的电子商务 采购活动 交付活动 支持性活动 WEB引发的新商业模式 客户Web 拍卖 商业机构间的Web 拍卖 竞卖拍卖和群体购买网站 虚拟社区 Web 门户战略 CASE CASE CASE SESSION 2.1 ——Selling on the Web Selling Goods and Services SESSION 2.1 ——Selling on the Web Selling Information or Other Digital Content SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web Selling Information or Other Digital Content SESSION 2.1 ——Selling on the Web Advertising-Supported Web Sites SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web Combined Advertising-Subscription Web Sites SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web Combined Advertising-Subscription Web Sites SESSION 2.1 ——Selling on the Web Fee-for-Transaction Web Sites SESSION 2.1 ——Selling on the Web SESSION 2.1 ——Selling on the Web Fee-for-Transaction Web Sites SESSION 2.2 ——B2B Electronic Commerce Purchasing Activities SESSION 2.2 ——B2B Electronic Commerce Delivery Activities SESSION 2.2 ——B2B Electronic Commerce Support Activities SESSION 2.2 New Businesses Made Possible by the Web SESSION 2.2 New Businesses Made Possible by the Web QUICK C