电子商务英语 教学课件 作者 张云 Lesson 1 Electronic Commerce (EC) Theory.pptVIP

电子商务英语 Chapter One Fundamentals of E-commerce 本章学习指南 本章将介绍电子商务的理论基础，使读者对电子商务的概貌有大体的了解。电子商务是在Internet开放的网络环境下，基于浏览器/服务器应用方式，实现顾客的网上购物、商户之间的网上交易和在线电子支付的一种新型的商业运营模式。 通过本章的学习，读者应掌握以下内容并能够用英语表达： ※电子商务的定义 ※电子商务的相关内容 ※电子商务在21世纪的发展 Lesson One Electronic Commerce (EC) Theory 1.Definition of Electronic Commerce What exactly is electronic commerce? Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including the Internet. From a communication perspective From a business process perspective From a service perspective From an online perspective The term electronic business includes the exchange of information not directly related to the actual buying and selling of goods. Notes 1.This section is intended to clear the ground and examine the