电子商务英语 教学课件 作者 张云 Lesson 4 What is B2B.pptVIP

Chapter Two E-commerce Category 电子商务的分类有哪些？ 什么是B2B？ 什么是B2C？ 如何在网上寻找最适合交易的公司？ 如何根据消费者的消费特点来划分商品种类？ Lesson Four What is B2B? What is B2B? 1.Its clear that B2B E-commerce involves businesses selling things to each other over the Net, but theres a lot more to it than that. 2.The real point about business on the Net is that it allows completely new ways of doing business to develop. 3. With so many businesses on line, one of the problems is going to find the best company to do business with. Notes 1.B2B： 企业对企业（也称为商家对商家或商业机构对商业机构即B to B）的电子商务 2.Pretty soon most businesses will be E-businesses to some extent. to some extent 作“在某种程度上”解释。例如： to some ( a great, a certain ) 在某种（很大，一定）程度上 本句译为：不久，绝大多数的公司企业将在某种程度上发展成网上的电子公司。 3.Its clear that B2B E-commerce involves businesses selling things to each other over the Net, but theres a lot more to it than that. It作先行代词用，在句子中充当形式主语，that后跟的从句为真正的逻辑上的主语。 本句译为：我们都清楚企业对企业的电子商务包括了各个公司在网上相互之间出售商品，但其本身的功能并不止这一点。 4.The difference the Internet has made is that instead of expensive and complicated point-to-point links or proprietary networks having to be set up, there is a standard, (reasonably) reliable and secure universal communications system which companies can utilize to transact business – the Internet. 英语中的长句根据需要往往可以被分译成几个短句，以便更加符合汉语的习惯。 5.It is, in effect, a kind of virtual universal market square on which any business can set up its own stall and begin trading. 这里的on which any business can set up its own stall and begin trading是一个限定性定语从句，修饰前面的先行词market square。 该句属于“介词+which/whom/whose”引导的定语从句，该结构中介词的选择取决于从句谓语动词的固定搭配，或先行词的习惯搭配。 例如： This is the computer on which he spent all his savings. 这就是那台他花了所有积蓄的计算机。 It is written by a person with whom we are all familiar. 这是由我们大家都熟悉的一个人所编写的。 6.Its easy to see that an on-line marketplace, which mirrors the physical marketplace, …… 这里的which mirrors the physical marketplace是一个非限制性定语从句，修饰先行词on-line marketplace，其关系词which是不可省略的。 小技巧——Skills of Understanding 寻找重要事实和论