市场营销英语(第二版) 教学课件 作者 杜立红 市场营销英语（第二版）参考答案.docVIP

写在前面的话 各位老师： 您们好。欢迎使用劳动版专业英语教材。如果您在使用中发现问题，或者有任何建议和意见，可与我们联系： 联系人：赵硕 联系电话电子邮箱：zhaos@ 市场营销英语参考答案 Unit 1Lesson 1 Look and Learn 1-market share 2- discount 3- sponsorship 4- shipment Dialogue A. 略 B. 1.goods services 2. producer consumer 3. presence signs Reading A. 1.2.Yes 3.No B. Four Ps: Product, Price,Place and Promotion. Seven Ps: Product,Price,Place,Promotion,People,Physical evidence and Process. Lesson 2 Look and Learn 1-questionnaire 2-statistical analysis 3-fieldwork 4-cluster sampling Dialogue A. 1c 2a 3d 4b B. 1.Yes 2.No 3. Yes 4. Yes Reading A. 1b 2c 3d 4a B 1.define the problem 2.decide what information you want to find out 3.set objectives 4.make a research plan and decide the research methods 5.decide where you can get the information you need and what sources will you use? 6. carry out the surveys and collect results 7. do the analysis of the results and interpret the data 8. present the results of the research 9. evaluate the whole process. Lesson 3 Look and Learn 1.luxury 2. whitening 3. anti-scurf 4. professional Dialogue A. 1. Yes 2. Yes 3. No 4. No B. 略 Reading A. 1b 2a 3d 4c B. position segmentation articulate implementation budget Lesson 4 and Learn 1.discount stores 2. vending machines 3.hypermarkets Dialogue A. 1. No 2. No 3. No 4. Yes B. 1d 2c 3a 4b Reading A. 1d 2c 3b 4a B. 1.Wholesalers 2.Retailers 3.channels Unit 2 Lesson 1 Look and Learn 1. club 2.fair 3.Internet 4. sales phone Dialogue A. 1. salesman his customers. 2.two 3.two B. 1b 2c 3a 4d Reading A. 1d 2a 3b 4c B. 1.pathfinder 2.fair 3.non-competitive sales 4.customer references 5.internet search 6.specialty channels 7.sales phone. Lesson 2 Look and Learn 1.invitation card 2. fax 3. e-mail 4. telephone Dialogue A.1. appointment 2. arrange 3. seeing 4. appropriate B. 略 Reading A. grab benefit ensure expand indicate B. 1.