移动互联时代的科普传播.pdfVIP

移动互联时代的科普传播 刘 琳 （华夏高科技产业创新奖办公室，北京 100061） 摘要：3G 推动下的无线移动互联产业呈暴发式发展，2010 年全球手机用户总数达到 50 亿。与此同时，以互联 网信息技术、数字技术为主的新媒体迅猛发展，手机媒体被称作是“第五媒体”，它有着分众传播、个人定制、随 身携带、互动便捷的优势。在当今世界，科学技术知识的创造、传播、扩散和应用作为一个有机的整体，影响着 一国综合国力的全面提升。普及科学技术，提高全民科学素质，被赋予与科技创新同等重要的地位。科普传播更 要与新媒体结合，以手机报、手机杂志、手机图书、手机视频、手机 TV 、手机门户网站、手机博客、手机 QQ 互动、手机游戏、手机商城等各种应用形式，开发更加丰富的图文、娱乐游戏、电影、动漫、电视、论坛等多种 交互式传播形式，结合线下的高科技展览场馆、科幻公园，世界性的科技博览会以及大型科技互动活动，将科普 创造与传播与时代接轨，提高大众科学素质，共创美好未来。 关键词：信息科学；移动互联网；科普传播模式 Diffusion of Popular Science in the Mobile Internet Age LIU Lin (The 1st Author, Office of China High-Tech Originality Awards, Beijing 100061, China) Abstract: Under the promotion of the 3G technology, the wireless mobile internet industry is being developed explosively and the total number of the mobile users in the world has reached 5 billion this year (2010). Meanwhile, as the new media, characterized by information communication technology, th and digital technology, has been developing rapidly, the mobile phone media is called “the 5 media”. It has its own superiority in diffusion on different masses, individual customization, being carried about freely, and convenient interaction. Nowadays, scientific and technological originality, transmission and diffusion have been influencing all-round elevation of the comprehensive power of a country. China attaches the same importance to scientific and technological originality as popularizing science and technology, improving the scientific and technological diathesis of the whole nation. T