Following Domo-Kun The Commoditization of Cultural Objects in the Global Market.pdfVIP

SociologyStudyISSN 2159-5526 June2014，Volume4，Number6，507-513 毒LI暑HlN在 FollowingDomo--Kun：TheCommoditizationof CulturalObjectsintheGlobalMarket JillianRaeSuter Abstract Thispaperanalyzesandattemptstobridgethegapbetweenpopularculture’saesthetics，popularizedbyCamillePagliaand herworkSex,ArtandAmericanCulture：Essays(1992)，andinternationalmarketingculture’saesthetics，asdescribedby SchmittandSimonson(19973．Popularcultureandmarketingrarelysharethesamerealm ofresearch．However，these theoriesstartto influenceeach ohter，which