公共关系行业产品标准术语.docVIP

公共关系行业产品标准术语 （中英文对照表）媒关系Media Relations 媒体研究/ Media study 媒体策略/ Media communication strategy 消费触媒习惯/ Consumers Media behavior analysis 媒体关系评估/ edia relations evaluation 媒体传播计划 / Media planning 媒体关系/ Media relations management 媒体监测/ Media monitoring 评估/ Media evaluation 软文投放/ Advertorial新闻发布/ Press release 专访安排/ nterview arrangement 稿件撰写//News clipping 活动管理Event anagement 活动策略/ Event strategy 活动计划/Event planning 活动管理/ Event management 活动绩效评估/ Event evaluation现场执行/ On-execution 视觉创意/ Visual creative/ Designing Producing 营销Marketing Communications 营销传播研究/ Marketing communication study 消费者调查/