新媒体语境下城市形象传播的现实困境与提升路径.pdfVIP

第 35 卷第 3 期 唐山师范学院学报 2013 年 5 月 Vol.35 No.3 Journal of Tangshan Teachers College May 2013 新媒体语境下城市形象传播的现实困境与提升路径 郭泽德，徐永泉 （唐山师范学院 中文系，河北 唐山 063000 ） 摘 要：城市形象是人们对城市的主观印象。现代社会的巨大而复杂的环境远远超出了感性经验范围，人 们越来越依赖以大众传播为主的媒介系统来对城市进行认知。新媒体的快速发展促使传统媒体格局发生着巨大 变化，但是，大量的城市形象传播实践仍是在传统媒体思维下进行的，面临着很多现实困境。通过探索观念更 新、平台建设、全媒体战略等提升路径，城市形象传播更好地适应新媒体语境下信息传播的要求。 关键词：新媒体；城市形象；全媒体 G206 A 1009-9115(2013)03-0033-04 中图分类号： 文献标识码： 文章编号： DOI ：10.3969/j.issn.1009-9115.2013.03.009 The Research on the Problems and Strategies of City Image Communication under New Media Context GUO Ze-de, XU Yong-quan (Department of Chinese, Tangshan Teachers College, Tangshan 063000, China) Abstract: City image is the subjective impression to the city. In modern society, the huge and complicated environment far beyond the range of perceptual experience, people rely more and more on mass communication media system to get the cognition of the city. The rapid development of new media to traditional media pattern produces tremendous change; however, large numbers of city image communication practice is still under the traditional media thinking, facing a lot of difficulties. By exploring the idea renewal, platform construction, the media strategy of path, city image communication can better adapt to the new media under the context of information dissemination requirements. Key Words: new media