土特产包装的图形设计中川蜀锦绣文化的应用.pdfVIP

土特产包装的图形设计中川蜀锦绣文化的应用 彭琼 卢山月 石乔 成都信息工程学院 文化艺术学院，成都，610041 摘要：土特产包装具有地域性、自然性、民族性和历史性等文化属性，与当地文化密切相关。蜀锦，彝绣和土特产 是川蜀地区的重要文化，土特产包装设计成为其融合和传承发展的载体。文章通过图形创意设计，将蜀锦，彝绣的 图形，色彩文化元素应用到“蜀情天下”土特产品牌包装的图形设计中，创新设计出蕴含川蜀特色文化之美的土特 产包装图形设计，以达到传播文化，传递情感，满足大众审美需求，实现人文设计的目的。对现代土特产包装图形 设计如何传承，延续并创新，发展当地文化提供启示和借鉴，以包装图形设计来辅助土特产品优势品牌打造具有现 实意义。 关键词：图形设计，土特产包装，蜀锦，彝绣，文化 The Application of Sichuan Figured Stain and Yi embroidery in graphic design of local specialty products’ packaging PENG QIONG ，LU SHAN YUE ，SHI QIAO Chengdu University of Information Technology ，Chengdu ，610041 Abstract: Local specialty products is closely related to local culture due to their regionality, naturalness, nationality and historic culture attributes. Sichuan Figured Satin , Yi embroidery and the local specialty products are important cultural part in Sichuan area, the packaging design for local specialty products thus become the bearing of their integration and inheritance. In this paper, research on culture of Sichuan Figured Satin, yi embroidery, and the typical local specialty products had been made as well as the packaging design, to discuss the method of combination of Sichuan Figured Satin , Yi embroidery and modern local specialty products packaging graphic design. That is by innovative graphic design method for packaging design to spread culture and pass emotion, meet the needs of the public aesthetic and achieve humanistic design. Provide inspiration and reference for inheritance , continuation and innovation of local culture . Has a realistic significance build a branding for local specialty products Keywords: local specialty products’packaging ； graphic design ；culture ；Sichuan Figured Satin ；Yi embroidery ；cultural inheritance ；emotion 蜀锦，彝绣文化是川蜀地区最具代表性的非物质文化遗产之一，具有悠久的历史和深厚的民族 文化内涵，蕴含着川蜀人民特有的民族精神和文化意识，体现了川蜀儿女的生命力和创造力。土特 产是一个地方最具特色的产品，是宣扬本土文化的最佳载体之一。就当前如何保护和传承锦绣文化， 以及