什么影响了产品创新%3a技术还是市场%3f.pdfVIP

* 什么影响了产品创新：技术还是市场？ 张文红； 张骁； 赵亚普 （南京大学 商学院，江苏 南京 210093 ） 摘 要：产品创新是企业生存和发展的关键。而如何从企业外部有效的获取创新知识是产品创新成功的关键。大量研究表明 跨界搜索通过丰富企业知识库的多样性对创新具有显著的积极影响。但是，现有研究集中于技术知识的单维跨界搜索对产品 创新的影响，但市场知识也越来越成为产品创新中的关键知识要素。本文同时研究了技术知识的跨界搜索和市场知识的跨界 搜索，发现跨界技术知识搜索和跨界市场知识搜索都能促进企业的产品创新，但两种知识在不同情境下的作用是不同的，在 竞争强度高时，进行跨界技术知识搜索更促进产品创新，而在竞争强度低时，进行跨界市场知识搜索更促进产品创新。 关键词：产品创新；跨界搜索；技术知识；市场知识；竞争强度 中图分类号：F270 文献标识码：A What Influences Product Innovation:Technology or Market? ZHANG Wenhong ； ZHANG Xiao ； ZHAO Yapu (School of Business, Nanjing University, Nanjing 210093, China) Abstract: Product innovation is critical for firm’s survival and development. How to obtain innovation knowledge from external effectively is the key to success in product innovation. Many researches have showen that boundry-spanning search can enrich knowledge diversity and then has significant positive impact on product innovation. However, most researches on boundry-spanning search focus on technology konwledge, while market knowledge is also becoming more and more important in product innovation. Our research simultaneously examines technology knowledge and market knowledge in boundry-spanning search process for product innovation. And the results indicate that technology knowledge and market knowledge both can promote product innovation in boundry-spanning search process. However, they have different effect in different situation. When competitive intensity is high, technology knowledge is more important in boundry-spanning search process for product innovation. In contrast, When competitive intensity is low, market knowledge is more important. Key words: product innovation; boundry-spanning search; technology knowledge; market knowledge; competitive intensity