【毕业设计.论文】基于体验经济的乡村观光农业发展模式_以湖北省下堡坪乡为例.pdfVIP

中国农学通报 2010,26(15):415-419 Chinese Agricultural Science Bulletin 基于体验经济的乡村观光农业发展模式 ——以湖北省下堡坪乡为例 甘丹丽，田 强 （三峡大学政法学院，湖北宜昌443002 ） 摘 要：湖北下堡坪乡资源丰厚，自然环境优美，文化艺术气息浓厚，但社会经济发展水平较低，并且观 光农业还处于开发的初级阶段。在这样一个“非优旅游区位”开发观光农业是一项有现实意义的尝 试。作者引入体验经济，通过对下堡坪现实情况进行分析，形成了以“体验+休闲”为主题的思路，构建 了集“休闲度假、康体体验”为一体的发展模式，并对模式运行的条件及管理提出了建议。 关键词：体验经济；观光农业；发展模式；非优旅游区位 中图分类号：F303 文献标志码：A 论文编号：2010-1125 The Development Model of the Rural Sightseeing Agriculture Based on Experience Economy ——Take Hubei for Example Gan Danli，Tian Qiang (Three gorges University, College of politic science and laws, Yichang Hubei 443002) Abstract: The Hubei Xiabaoping town, where the resources are rich, the natural environment is exquisite, the cultural art breath is thick, but its socio-economic development level is low, and the sightseeing agriculture development is in the initial stage. It is an attempt of practical significance to develop the sightseeing agriculture in such a “non-superior traveling position”. Under the analysis to the current situation, this text has formed thinking of “experience and leisure”, and based on the experience economics, it constructs a develop model, which set “vacation, recreation experience”as one. In the end, the measures were proposed to make up for its operating. Key words: experience economy; sightseeing agriculture; development model; non-superior traveling position 0 引言 业连片开发模式、农民市民合作模式、带动产业模式、 观光农业是指与农业有关的旅游内容和形式，集生 融合新农村建设模式等；而德国、法国、日本、荷兰等国 产、游憩、体验、教育、保健、经济、文化和环保等为一体 和中国台湾地区规模较大、具有代表性的发展模式主 的新型现代多功能产业。它的属性是农业旅游与农业 要有：传统型观光农业、都市型科技观光农业、度假型 观光，是乡村旅游的一种重要类型。观光农业在满足