大学生消费结构分析及发展趋势研究.pdfVIP

·228 · 价值工程 大学生消费结构分析及发展趋势研究 Analysis of University Students Consumption Structure and Research on Development Trend 杜丽娜 DU Li-na （西安文理学院，西安710065） （Xian University of Arts and Science ，Xian 710065 ，China） 摘要： 随着社会经济的高速发展，大学生已经成为一个日益庞大的消费群体，在这个充满着激烈竞争和个性的时代中，大学生群 体对生活的理解，对物质消费的选择，更注重生活的品味与质量，更讲究高品位高质量的消费生活。关注大学生的消费情况，对其进行 大学生消费结构分析，了解当代大学生的消费发展趋势，从中寻求到一个正确引导大学生消费观、价值观，从而培养他们的财商能力 的对策，本文中将深入的进行阐述这一观点。 Abstract: With the high -speed development of social economy, the university students have already become a huge consumption community day by day. In the era with the fierce competition and the personality, university students pay more attention to living tasty and quality as well as high-grade and high-quality competition life to understand life and select material consumptions. This paper mainly pays attention to the college students consumption condition, analyzes their consumption structure and understands the development trends of college students consumption to seek countermeasures of guiding their consumer concept and values to train their ability of financial quotient. 关键词： 大学生；消费结构；消费状况；发展趋势 Key words: university student ；consumption structure ；consumption condition ；development trend 中图分类号： 文献标识码： 文章编号： G640 A 1006-4311 （2012）23-0228-03 0 引言 校内饮食 消费观是价值观的具体体现，消费观的正确与否影响 （100%，消费额 是954） 着人们的全面健康发展；大学生是一个特殊的消费群体， 校外饮食（