- 1、本文档共30页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Unit Sixteen Multinationals in a Competitive Environment(国际经贸高级英语复旦大学)
Unit SixteenMultinationals in a Competitive Environment:The Case of Philips Industries— J.J.Tuyt TEXT Introduction The environment of Philips Industries may well be called competitive. The situation in which we are doing business is difficult and we use terms such as targeting and strategy to describe attack and defence. We regularly take many far reaching and important decisions, which do not only affect the cash flow and profitability, but also the well-being of our employees, the integrity of the physical environment, the prosperity of the countries in which we are operating and many factors which contribute to the quality of life. I will concentrate on the strategy we adopted to maintain our position vis-a-vis our competitors, and I will not dwell on the many applications of information technology we are using today and which we consider an operational necessity in all our business sectors. Unit SixteenMultinationals in a Competitive Environment:The Case of Philips Industries— J.J.Tuyt The Company In case you are not familiar with Philips Industries the following will introduce this electronics company. Philips Industries is a diversified electronics company operating in about 60 countries in the world. It had a turnover in 1987 of circa 53 billion Dutch guilders or 26 billion Dollars, which took Philips to the 22nd place on Fortune’s list of the world’s largest companies. On the same list it is the 7th largest electronic company, operating 370 factories and employing 330?000 people, 24?000 of them in RD. The company is based in Europe, where about 62 per cent of the total turnover is generated in 170 factories. Philips was established a hundred years ago, when manufacturing of bulbs started in Eindhoven, Philips still is prominent in the business of lighting—the world leader—and the company hopes to maintain that position. Unit SixteenMultinationals in a Competitiv
您可能关注的文档
- ATA 24 电源系统.doc
- ASA三角形全等的判定-角边角.ppt
- A中国国际战略.ppt
- a华泰国际新城6.doc
- A陈桂兰中国国际救援队真棒.ppt
- B156XTN03_1 _HW-0A_ Final-Spec- 2012-06-19-Updated.pdf
- B18 Developing and Marketing Products.ppt
- bau_0426_国际贸易理论与实务第十二章.ppt
- Bbctwoa经济管理类本科专业(非国际经济与贸易专业).doc
- B2B交易电子合同.ppt
- 江苏省灌云高级中学2023-2024学年高三上学期第一次月考地理试题含答案.docx
- 备战2024年高考物理一轮重难点复习 第十三章 近代物理.docx
- 江苏省高邮市一中2021-2022学年高三上学期第一次月考语文试题(原卷版).docx
- 江苏省华罗庚中学2023-2024学年高三上学期12月阶段检测数学试卷含答案.docx
- 江苏省海门中学2023-2024学年高三上学期第一次调研考试地理试题及答案.docx
- 备战2024年高考物理一轮重难点复习 第九章 恒定电流.docx
- 江苏省高邮市2023-2024学年高三下学期3月学情调研数学试题含答案.docx
- 备战2024年高考物理一轮重难点复习 实验十一:探究影响感应电流方向的因素.docx
- 备战2024年高考物理一轮重难点复习 实验三:验证平行四边形定则.docx
- 备战2024年高考物理一轮重难点复习 第十四章 光.docx
文档评论(0)