弱势状况下中国传统体育文化的对外传播策略.pdfVIP

第 16 卷第 1 期 体 育 学 刊 Vol.16 No.1 2009 年 1 月 Journal of Physical Education J a n . 2 0 0 9 弱势状况下中国传统体育文化的对外传播策略 ——以中国武术为例 22 刘欣 （天津体育学院体育文化艺术系，天津 300381 ） 摘 要：与西方现代体育相比，中国传统体育仍是一种“弱势文化”。以中国武术为例，提出 在身处弱势状况下的中国传统体育文化的对外传播策略：探寻中西体育文化的共通空间；重视中 西思维方式和表达方法的差异；细分传播受众的需求；重视传播艺术；培养专业化人才；坚持奥 运推广之路。 关 键 词：中国传统体育文化；对外传播；传播策略；中国武术 中图分类号：G852 文献标识码：A 文章编号：1006-7116(2009)01-0088-03 Strategies for outbound communication of traditional Chinese sports culture in a disadvantageous situation ——Taking Chinese Wushu for example LIU Xin （Department of Sport Culture and Arts，Tianjin University of Sport，Tianjin 300381，China ） Abstract: Compared with western modern sport, traditional Chinese sport is still a sort of “disadvantageous cul- ture”. By taking Chinese Wushu for example, the author put forward strategies for outbound communication of tra- ditional Chinese sports culture in a disadvantageous situation: seek for a common space for Chinese and western sports cultures; pay attention to differences between Chinese and western thinking manners and expression ways; finely sort the needs of communication acceptors; value communication art; cultivate specialized professionals; stick to the way of Olympic popularization. Key words: traditional Chinese sports culture ；outbound communication ；strategy for communication；Chinese Wushu 就文化本身来说，东方文化与西方文化、中国文 的提升，中国已经成为世界瞩目的一个热点，更多的 化与外国文化都有自己的传统和特色，并无优劣强弱