魅族营销活动策划方案.pdfVIP

课 题 魅族营销活动策划方案 学生姓名 谭若男 学 号 122228020032 专 业 市场营销 班 级 3122 系（院） 经贸系 指导教师 张昌起 职 称 副教授 二○ 一五 年 五 月 二十七 日 1 魅族营销活动策划方案 1、摘要：，2015 年魅族为了吸引参展客户到访，以及对竞品意向客户进行交流，进一步 扩大我司品牌影响力，促成品牌提升与招商力度。 关键词：消费者 魅族手机展览会 Abstract: By the end of 20 11, China engaged in retail e-commerce website has more than 1100 number. It is rich in online sales of commodities, online retailers do Ken that meet the demand of online consumers buy from several aspects. But some retailers simply to traditional stores goods online sales, without taking into account the characteristics of the current online sales, eventually lead to the sales situation is not optimistic. At present, the online sellers challenge is how to attract more net, and try to turn visitors into customers. According to the retailers of consumer behavior research consumers are divided into simple, surfing, access model, bargaining model type and sport regularly, online sellers should focus their attention on one of the two types, so as to do some things. This article through to online retail industry, consumer behavior research, a simple analysis of consumer behavior and put forward the the problems existing in the development of online retail industry, and countermeasures are put forward. Keywords : Consumer behavior Online retailers 课 题 魅族科技手机营销活动策划 2 学生姓名 谭若男 学 号 122228020032 专 业 市场营销 班 级 3122 系（院） 经贸系 指导教师 张昌起 职 称 副教授 二○ 一五 年 五 月 二十七 日 毕业设计真实性承诺及指导教师声