机械设备公司网络营销方案.docVIP

毕 业 设 计 毕业设计题 机械设备公司网络营销方案 毕业设计类型 □ 产品设计 □工艺设计 (方案设计 姓名 班级 所属系部(院) 专业 指导教师 职称 完成时间 摘要 网络推广是一种利用现代互联网资源进行营销活动的一种先进推广方式。它不仅帮助机械企业获得和大型企业竞争的机会，提高在竞争中取胜的可能性。同时，网络推广以低成本、高回报的特点已经成为机械企业的重要营销策略和宣传、销售、服务渠道。有效的网络推广提高了企业的核心竞争力，已经成为企业，尤其是机械企业健康发展的必由之路。 本文通过引述网络推广相关理论，结合网络推广在机械企业中的典型一一龙工机械有限公司中的发展历程、地位、发展现状，综合分析龙工机械在网络推广过程中所存在的问题，并提出了一些针对性的建议，有助于企业制定出最适合自己发展状况的网络推广策略，此外，在文章的最后提出了企业网络推广的进一步展望，希望能够借此进一步推动龙工机械作网络推广的茁壮发展。 关键字： 机械企业，营销策略，网络推广，重工机械 In this paper Network marketing is a kind of using modern Internet resources for marketing activities of an advanced promotion way. It not only help small and medium-sized enterprises and large enterprise competition opportunities, improve the chances of success in the competition. At the same time, the network marketing to the characteristics of low cost and high return has become an important marketing strategy of small and medium-sized enterprises and publicity, sales and service channel. Effective network marketing to improve the enterprises core competitiveness, has become the enterprise, especially small and medium-sized enterprises for the development of health. This paper quoted network marketing related theory, combined with network marketing in small and medium-sized enterprises in the typical mechanical heavy industry machinery co., LTD. One by one in the development, status, development present situation, comprehensive analysis of the dragon machinery the problems in the process of network marketing, and puts forward some pertinent advice, help enterprise to develop the most suitable for their development status of network marketing strategy, in addition, at the end of the article puts forward the further outlook of enterprise network promotion, hope to be able to take this further promote the dragon machinery and development of network marketing. Key words: small and medium-sized enterprises，Marketing strategy，The network marketing