商英写作Unit 1(a).ppt

Some expressions you should avoid in your business writing: Your failure to reply… You did not see… We must insist… You should not expect to … Your refusal to co-operate… You have ignored… This is not our fault… You failed to… We have received your complaint… Research has been conducted into the degree of understanding of sentences of different lengths. Number of words in sentence Percentage of people who will understand on the first reading 7-10 words 95% 15-20 words 75% 27words 4% Key: Use sentences that contain 7-20 words. Include essential details My flight arrives at 3:30 on Wednesday. I thoroughly enjoyed article in last month’s newsletter. Our Sales Manager will contact you soon. My flight BA121 from London Heathrow should arrive at Shanghai Airport at 15:30 on Wednesday 12 June. I thoroughly enjoyed your article on business writing in last month’s company newsletter. Our Sales Manager， Mr. Bill Smith, will contact you soon. Be consistent The people attending will be George Brown, Thomas and Denny Smith from the Sales. We confirm our Order of 12/6 and Order No. 112 of June 13. The people attending the next committee meeting will be George Brown, Thomas and Denny Smith. We confirm our Order No.111 of June 12 and Order No. 112 of June 13. Courtesy Courtesy messages help to strengthen present business friendships, as well as make new friends . It stems from sincere You –attitude. It is not merely politeness with mechanical insertions of “Thank-you” and “please” . Poor—This letter is to inform you of an important change in our policy concerning insurance. Good—Since you are our regular customer, we are writing to let you know about our important policy change in insurance Be polite .Be equal to each other. Avoid mistrust Poor—We have received your letter in which you claimed that ten tea sets were damaged in shipment. Good– We have noticed in your letter that a damage of ten tea sets in shipment was found. Avoid indignation Poor—your