网络“恶搞”现象的研究.pdfVIP

摘 要 摘 要 2005 年末，胡戈的《一个馒头引发的血案》触发了中国的网络恶搞之风，网络恶搞 由原始的单个文化行为逐渐发展为网络乃至日常生活的一种文化症候。 诸多典型的恶搞现象凸现着其特性：恶搞主体的草根性、恶搞手法的“仿”“讽” 张力、恶搞初衷的娱乐性、恶搞对象的互文性等。催生出网络恶搞的主要原因有：后现 代主义的影响、大众心理的文化自觉、便捷的网络传播媒介和宽松的社会环境等四方面。 凭借着一定的亲民性，恶搞现象已渗透到人们的日常生活之中，并有可能衍化出更多样 的娱乐性文化产品，满足着大众的文化需求。但恶搞自身的一些弊端也日益凸显，如对 经典文本依赖性强、缺乏深度、生命力比较短暂等，因此需要理性地看待恶搞现象，避 免盲目跟风。 在未来发展中，恶搞创作需要从日常生活和艺术创作中汲取营养，需要不断创新以 代替肤浅的拼凑，需要丰富其内涵以人文思想启迪大众，为他们的生活增添有益的文化 元素。另外，恶搞创作者应深入了解草根生活，使恶搞体现草根真正需求的同时也担负 起一些批判的责任，从而在互联网中发挥积极的作用。 关键词 网络恶搞 后现代 大众文化 戏仿 I Abstract Abstract Back to the end of the year 2005, the video written by Hu Ge A Blood Case Caused by a Steamed Bun ”, which triggered a vogue in Internet Kuso in China，has gradually evolved from a single cultural behavior into a cultural phenomenon in the internet and in our daily life as well. Typical kuso phenomenona show their specific features, such as the grass roots nature in the main body, the spoof and satire of parodic techniques, the original entertaining intention of the spoof, and the intertext of the spoof objects. There are four main elements stimulating the birth of the Internet Kuso, namely, the impact of post-modernism, the cultural consciousness of popular psychology,the convenient prevailing media network media , and the relatively free and open social environment. Being people-first natured, Internet Kuso has penetrated into people’s daily life, and probably, is on his way to giving birth to a greater vaiety of culture entertainment product, to meet the cultural needs of the public. However, the shortcomings of the kuso have outstood evidently day day by day, which could be seen in the strong in