中国改革与发展专题.docVIP

论文题目：中国中小企业的成长转型战略 姓 名： 阳 甜 学 号： 14102007002 专 业： 经济思想史 中国中小企业的成长转型战略 摘 要 自改革开放以来，我国中小企业数量、质量都显著提升。然而，在当前全球经济化条件和互联网时代下，中小企业面临着各种机遇与挑战。本文分析中国中小企业的内外环境，认为中小企业要可持续成长，必须要进行战略调整，不能盲目的扩张规模和快速发展，要抓住任何机遇，结合自身发展问题和生存状况，形成一套具有真正竞争力的企业战略发展模式。 本文从四个方面说明了中小企业的成长转型战略，最后得出，中小企业应审视自身的实际理论与实践，创新出一种全新的理念，脱颖而出，以成为新时代企业发展的指导方针，在为自身完成成长转型的同时，也对中国经济和社会起到巨大的推动作用。 关键词：成长 转型 战略 Abstract Since the reform and open policy, the quantity and quality is significantly improved in chinese small and medium-sized enterprise.However, in the current global economic conditions and the age of the Internet, small and medium-sized enterprises are facing various opportunities and challenges.This paper analyzes the internal and external environment of small and medium enterprises , to sustainable development, small and medium-sized enterprises must carry on the strategic adjustment, not blind to expand the scale and rapid development, and seize any opportunity, in addition,accorrding to their own development problems and living conditions, form a set of real competitiveness of enterprise strategy development mode. This paper explained the growth transformation strategy, of small and medium-sized enterprises in four aspects, finally, the small and medium-sized enterprise should examine the practical theory and practice itself, create a new concept, and talent showing itself.Not only become the guidelines for the new era of enterprise development, in complete growth transformation for themselves, but also contribute to boost the economic and society in China . Keywords: transformation growth strategy 目 录 摘 要 Abstract 一、从模仿到创新，形成自己的特色......................................1 二、完成从产品到服务的转型...........................................2 三、不断提升客户的忠诚度.............................................3四、资源与能力兼顾..................................................4 注 释....................................