许渊冲三美理论视角下的诗型广告翻译的研究.pdfVIP

iii iv CONTENTS ACKNOWLEDGEvii Abstract in English viii Abstract in Chinese x Chapter I Introduction 11 1.1 Background of the study 11 1.2 Significance of the Study 1 1.3 Structure of the Thesis4 Chapter Ⅱ Literature Review 6 2.1 An Overview of Poetic Advertisement 6 2.1.1 Definition of Poetic Advertisement 6 2.1.2 Features of Poetic Advertisement 8 2.2. Previous Studies on Poetic Advertisement Translation 14 2.2.1 On Advertisement Translation 14 2.2.2 On Poetic Advertisement Translation 15 Chapter Ⅲ On Xu Yuanchong’s Three Beauties Principle 21 3.1. A Brief Introduction to Xu Yuanchong21 3.2 A General Introduction to Xu‘s Translation Theories22 3.2.1 Art of Beautififulization 23 3.2.2 Creation of the Best as in Rivalry 25 3.3 On Three Beauties Principle 27 3.3.1 Origin of Three Beauties Principle27 3.3.2 The content of Three Beauties Principle 29 3.3.3 The Advantages of Three Beauties Principle 32 Chapter Ⅳ On Poetic Advertisement Translation from the Perspcetive of Xu’s Three v Beauties Principle34 4.1 An Interpretation of Poetic Advertisement Translation under Xu‘s Three Beauties Principle 34 4.1.1 Science Versus Art 34 4.1.2 Fidelity Versus Beauty 37 4.1.3 Creation Versus Translating 39 4.1.4 Solution of Aesthetical Conveyance42 4.2 Reproduction of Beauty in Three Aspects under this Principle 43 4.2.1 Reproduction of Beauty in Sense 43 4.2.2. Reproduction of Beauty in Sound 47 4.2.3 Reproduction of Beauty in Form 52 4.3 The Significance of A