转型时期大学出版社教材市场营销体系的构建.pdfVIP

Master’s Degree Dissertation of Chongqing University The Construction of Marketing System of University Press during the Transformation Period Master Degree Candidate: Ma Ning Supervisor: Prof. Zhang Zong Yi Major: Business Administration College of Economics and Business Administration Chongqing University Oct. 2007 摘 要 我国加入世界贸易组织后，图书发行流通领域逐渐对外开放，来自国外的竞 争加剧；全国文化体制改革不断深入，中国出版业正处于转型时期，出版社开始 由事业单位企业管理