《《7ps》》.pdf

Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/knowledgehub | 1 www.cim.co.uk/marketingresources Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of Every product we buy, every store we TMarketing offers the following visit, every media message we receive, definition for marketing: “Marketing is every choice we make in our consumer Marketing is the the management process responsible society has been shaped by the forces management process for identifying, anticipating and of marketing. The marketing process is responsible for satisfying customer requirements central to the business performance of identifying, profitably.” companies, large and small, because it anticipating and addresses the most important aspects satisfying customer It’s a bit of a mouthful, but it highlights