新能源汽车公众市场扩散影响因素的实证分析--基于TAM-IDT理论.pdfVIP

Vol No Journal of Dalian University of Technology Social Sciences Jul TAMIDT T A M IDT SEM T AM F F A X Empirical Study of Influence Factors of Public Market Diffusion on New Energy Vehicles Based on TAM and IDT Theory HE Weiyi HE Rui School of Management Tianj in University of Technology Tianj in 300384 China Abstract Public consumption market diff usion of new energy vehicles is the key to the development of the in dustry T he paper studies the mechanism of public market diff usion on new energy vehicles by integ rating tech nology acceptance theory T A M and the innovation diff usion theory IDT and constructing the theoretical model of consumer behaviors to use new energy vehicles f rom tw o dimensions of individual consumer f actors and product interf ace f actors T hrough the w ay of netw ork and field survey s the research collected valid questionnaires and used structural equation model SEM f or an empirical analy sis Result show s that perceived usef ulness erceived ease of use and innovativeness of consumers belonging ness to the community and struc p tural f actors have sig nificant positive inf luences on using new energy vehicles Research proves that the model can w ell ex plain the basic law s of the process in w hich consumers use new energy vehicles A nd some sugges tions of promoting development of new energy vehicles industry in our country are made Key words new energy vehicles consumer intention of adoption T A M model