后世园时代西安旅游业可持续发展策略研析.pdf

Subject StudyonSustainableDevelopmentStrategyofXianTourismat ： TheAgeofPostWorldHorticulturalExposition Specialty： MasterofBusinessAdministration Name： WANGYi （Signature） Instructor YULixin Signature ： （ ） ABSTRACT Xian city isrich intourism resources, tourism development earlier,a largeproportion oftourism,2011heldinXianWorldHorticulturalExpositionenrichestheXian citytourism products, expandthe tourist city development,provides arare opportunity forXian tourism after the long-term development, but also brought ne problems, ne challenges. The problemWorldHorticulturalExpositionappearedafterthetouristsharply,stadiums,re-use of land resources, service industry excess resources and business model transformation, influenceaftertheXiantourismdevelopment. Thispaper aimstoprovideeffectivesuggestionsforthesustainabledevelopmentofthe tourism industry inthe era ofXian laterpark. Thispaper uses the reference literature, field investigation, data comparison, conversation method, through the large-scale festival related theory and sustainable development theory, after the events described, combined with the analysisofourcountryinrecentyears large-scale festivalcase, summedupthe development ofXian laterYuan era oftourism experience. Onthis basis, onthe impact ofXian tourism industry,andputsforwardthedevelopmentstrategyofXianTourismlateryuanera. Scientificandrational use ofvaluable resourcesWorld Horticultural Exposition given, to avoid laterYuan era negative impact on tourism and sustainable development of tourism industry has important significance in xian. This paper proposed three conclusions: on the basis ofthefunctionoftourismindustry,thetourismindustrypolicy adjustment;copingwith international competition,