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I ED
THEORETI CALANDAPPLRESEARCH0N
THECTPBRANDPOSIT10Nl NGMETHOD
ABSTRACT
met11resholdoft11e21St busiIless have
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fierceofbrand aUdoubt,even
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the that itS
dominated brandcan win
law,a
by jun91e wholly
willbeabletosuⅣiVe.And math01dsuch
naturally’those
comp蕊es qual时
brandswillalsobeallowedtoconsolidateandbecome ornota
strong.Ⅵmether
bralldcanwill success向lbrand servesasthe
consumers’heart,a positioning
decisiVe f.orit.
prerequisite
the iIl1 ofscholarS
Since 970s,scores
positionmgtheo巧waspropounded
to it狃d协deedhave a deal
havebeen fo朋ard of
endeavo血geXplore put great
ins饥ctiVetheoriesand S1P Model.
methodologies,mcludir培Positioning
suchtheodesand 也eir
NeVertheless, methodologiesbetray non—practical
in a is irlto
resuh,brandpositioning
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a ofwithout
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