网络交易中的柠檬问题和营销策略探讨.pdfVIP

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网络交易中的柠檬问题和营销策略探讨.pdf

mY刖¨耵i●l_ m,, Ⅲ3Ⅲ3舳5川3㈣2 the amongsearch and goods,experiencecredence goods the goods,employing the exploratorysurveyapproach,from ofconsumer writer perspective bchavior,thefinds outthat hasa productcategory influenceonconsumer significantly inf.0nnationsearch intheconsumer’S behavior,particularly of ofsearchand depthsearch,width f沁e.riding behaviorofthesearchandSOon.Inother onlinelemon words,the arecaused problems by andcredence ontheabove experience goods.Based mentioned,this paperdesigned for corresponding online marketingstrategies sellers,theseare.makethe strategies utmostoftheroleofintermediaries,reputationshifting tothe strategy,contribute transformationofthe consumer productattributes,andparticipative pricingstrategies. Keywords:Internet;Lemon Problem;Marketing Strategy Ⅱl j,1■11_r】1 I I● 目录 }l-,‘’ 第一章绪论………………………………………………………………………………一l 1.1选题来源

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