QTS公司发展战略探究.pdfVIP

摘 要 摘 要 本文总结了 QTS 公司所处的线路板制造业发展现状，分析了 QTS 公司发展历程 及战略选择的得失情况，线路板制造行业市场产品结构的现状、发展趋势和竞争趋势， 运用 SWOT 分析方法对 QTS 公司所处的内外部环境、市场地位和竞争态势进行了深 入的分析，阐述了企业发展存在的优势与劣势，面对的机遇与挑战，并据此提出企业 应根据当前市场竞争日益激烈的行业特点，调整现有的发展战略，转变发展思路，明 确公司今后 5 年发展的主要目标是：在企业产能已经扩大的情况下，提高制造工艺水 平，加强管理团队建设，制定切实可行的发展战略实施方案并加以落实，建设企业文 化，形成核心竞争力，塑造企业制造品牌，以便可以增加在中高端产品细分市场上的 占有率，优化产品结构，提高主营业务的盈利水平，有助于为企业进一步健康发展打 下一个良好的基础。 关键词：发展战略 制造品牌 优化产品结构 I 万方数据 Abstract Abstract This article summarizes the QTS company current situation of the development in PCB manufacturing industry, product structures present situation and development trend of PCB market and competition. Make a SWOT analysis on QTS in the external environment, and an in-depth analysis on the market position and competition. Conduct an in-depth research on the operation to grasp the strategic options during in the development of the enterprise. Analyze the Strengths and the Weaknesses, the Challenges and Opportunities facing the future development of the company. According to current market competition situation, to adjust existing of development strategy, put forward a new strategic development plan. Make clear company future 5 years development of main target is: In the case of capacity has been expanded, take technology promotion to raise the level of manufacturing process, strengthening the management team building, develop practical development strategy objectives and the enterprise culture, form enterprise core competition. It is need