湖南省公务员带薪假期旅游行为探究.pdfVIP

游新产品开发以及满足公务员休假旅游需求和引导公务员旅游行为 方面提供科学依据；对旅游企业和从业人员准确制订目标营销策略， 有效引导旅游需求、开拓新的旅游客源市场，将有一定的指导意义。 同时对其他省市的公务员以及类似的在职人员休假旅游消费群体的 旅游行为分析提供借鉴，并为相应的旅游市场开发提供一定的参考价 值。 关键词：公务员，带薪假期，旅游行为，统计分析，旅游市场， 营销策略 H ABSTRACT Withthe of tourisminChinahasbecome developmenteconomy,the moreandmore and thenewtourism developing important．Discovering has becomeakey whichdrawsthe consumptioncommunityalready point tourism attention．Becauseofitshugepopulation，stable public’S andforceof onothertour power impacting incomes，strongconsumption civilservantshavebecomea sourceoftravelmarket groups，the potential andanewluminescentinthecourseoftourism do spot development．To someresearchesonthecivil behaviorin servants’travelingon-pay andruleswillhave vacationandto theircharacteristics grasp positive onscientific andeffective inthecivil impact understanding guiding demands．What’Swill to servants’traveling more，it help develop travelmarketandto the and domestic comprehensivehealthy promote ofcivilservants’vacationtourismmarket． development of behaviorin The focusesontheresearchcivilservants’travel paper and Hunan