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072025464王剑华 D公司在中国医院保洁市场的关系营销研究
Abstract
Sincethe‘Noticeof onthe ofSomePoliciesandMeasuresfor
Opinionsdevelopment
theGreat ofservice intheTenthFive·Year been
Developmentpolicy pedod”now
circulatedaroundtheGeneralOfficeoftheStateCouncilset the thatthe
by up requirement
servicesof andotherinstitutionsshouldbecomeasan
logistics hospitals independentlegal
callstartthewavein SCIviccsto service
entity,it outsourcinghospital independent
reformled the
providers．T11e by hospital
contributedtOthe marketin
conversion,directly hospitalcleaningproducts rapid
adecadeof and market about
development．Afterexplorationpractice，thecapacity
hasbeen reformandChinas
cleaningproducts expandingrapidly、历tlldeepening
supplied
economic the is from to
growth,andcompetitionconvertingpricecompetition
of andservicecombination．
competitive
comprehensiveprice，quality
Asoneofthe leadersin D whichenteredinto
global hygieneindustry,thecompany
theChinesemarket20 themarket inthe
yearsago，establishedleadershippositionupscale
retailmarket and
marketand meansofits brand
large by superiorproductqualitygood
has been behindinChina market．
image．However,thecompanyalwayslagging
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