中国电冰箱出口的动态发展与出口企业的策略选择.pdf

072025384 程大剑 中国电冰箱出口的动态发展和出口企业的策略选择 ABSTRACT After 30 has maturedin nearlyyears’development．China’srefrigeratorindustry andmarket hasbeenoneofthemost technologydevelopment operation．It industriesin after accession Chinas tothe、7vTO．as competitive China,especially thedomestic theinternationalmarketand refrigeratorenterprisesactivelYexplore intheintcrnational 2001．thenumberofChina’s participate competition．Since increases withanannual rateofmore every growth refrigeratorexports year average than20％．The of is hasbecomethe growthexponstremendous．Nowadays。China world’Smost base annual volumeis production export important ofrefrigerators．The morethan16million withtheoutbreakoftheU．S．economic pieces．But crisis。 becauseofthe of is dropforeigndemand，Chinasrefrigeratorindustryfacinggreat tocustomsstatisties．therateofChinas challenges．According growth refrigerator in2008was 0．4 whichindicatedthattherewasserious exports only percent ofthe isnotclear． stagilation．Theprospect exports refrigerator 1fllis startswithresearchesofthedomestic andtriosto