中小企业开拓国际市场的研究毕业论文.docVIP

中小企业开拓国际市场研究 摘要。在贸易自由化，投资自由化和金融自由化的交互下，世界经济全球化的脚步越来越快。经济全球化对我国中小企业来说既是机遇又是挑战。由于市场竞争日益激烈，中小企业为了生存和发展，纷纷走出国门，积极开拓海外市场，逐渐成了为我国对外贸易的生力军。但是，我们也看到了它们在开拓国际市场中存在着诸多在问题，阻碍了企业在本文首先介绍了中小企业开拓国际市场的现状，进而发现了一些存在的问题，接着阐述了开拓国际市场的思路及具体对策，通过对、和等具体对策，使中小企业迅速地走向国际市场，更好地参与国际贸易，希望以此来肯定中小企业在我国国民经济和国际贸易中作用和地位，更快地在国际市场占有一席之地。mall and Medium-sized Enterprise Explore International Market Research DongYaNan (Logistics class 1, Department of International Trade，Zhengzhou ShengDa College of Economic Trade Management) Abstract: By the end of 2009, Small and Medium-sized Enterprise in China for more than 100 million, accounting for 99% the total number of Chinese enterprises to create the final product and the service industry accounts for approximately 60% of the gross domestic product (GDP). In trade liberalisation and the liberalization of investment and financial liberalization of the world faster pace of economic globalization, Economic globalization on Small and Medium-sized Enterprise in China is both an opportunity and a challenge. In order to survive and develop an increasingly competitive market, Small and Medium-sized Enterprise have to go abroad, and actively explore overseas markets, and gradually became a new force of Chinas foreign trade. However, we also see there are many in the question they explore the international market, hinder enterprises in pioneering the process of the international market. This paper first introduces the status of Small and Medium-sized Enterprise in developing the international market, and then found that some of the problems, then elaborated to explore the international market of ideas and specific measures, through the adjustment of international marketing strategy, the internal core competitiveness and financing channels development and other specific measures to enable Small and Medium-sized Enterprise to quickly to the international market, to better participate in international trade, in order to affirm the role and statu