关于直销的文化的分析.pdf

化的影响力。在这一过程中实现了文化从企业内部到外部的延伸，显出文化所发挥的重 要作用是改变人的价值观，相比其他营销方式而言产生的影响力更大更深远，不但提高 了企业的品牌价值和顾客忠诚度，更满足了顾客的深层次需求，为其长远发展奠定了坚 实的基础。 关键词：直销，文化，消费，营销 Ⅱ ANAI．YSIS0NTHECULTUREoF tnledirect refersto tothesalesmantosaleoutsidethe selling goingstraight fixedretailsales direct the andthe sellers shop．T1le throughexplanation demonstrationintroducedthe andservicetothecustomerthe directly product by face-to—face direct canbedividedinto”the level”and” way．The selling single multi—level”．Asthenew in direct tendencymarketingdevelopment，，111eselling fromAmericanto countriesaroundtheWOridinhalfa rapidlyexpands many time．Moreandmore tookthis asthe century enterprisesway sale and the channelwith offerservice．Discussreason customers，toproducts fromthe breadthandthe canfindculturehavethe rapid depthdevelopment，we closerelationtothe isalsothe ofthe rapiddevelopment．T1lisstartingpoint dissertation。 1nhe startsfromthedirect dissertation outline，theorigin，the selling the thedomestic theconnotationand development,and characteristic，compare withthe withthetraditional developmentforeigndevelopment．and marketing thecultur