直销企业的在中国的市场营销策略研究——以安利（中国）日用品有限公司为例.pdfVIP

竺!!!!塑!!垄!鳌 直销企业在中国的市场营销策略研究～以安利(中国)同用品有限公IJ为例 ABSTRACT With ahi ofscoresof inthe Story United years States，DirectSelling reflersto (herein Mu]ti一1evel Direct amatured Inter—personalSelling)iS introduced marketingmode．Being intoChinainthe1990s．DirectSel1i ng iS stilla and disputedmisunderstoodissueaftermorethanten of years in regulatorydevelopment．DirectChinaiS aVitalmoment selling facing asthe ondirect legiSlation iS withoutdeadline． sellingpostponed ThiS 4 covers I introduceSwhatdirecL essay partS．Part brief]Y sell iSandtheevohtionofdirect ing in countriesand sellingforeign inChina．Part2helpsthereaderstohaveaelear onthe understanding differencebetween Direct andthe SalesScheme Selling i11ega]Multilevel abrief onthebonus i through analysiS allocationofdirectsell system ng andan companiesintroductionofthe ofthe workingprocedure system．Part 3usesthe of and of