台商企业的于大陆市场之品牌营销策略分析.pdf

032025517刘正平 台商企业于大陆市场之品牌营销策略分析 0 Inrecent hasseena inthenumberofOEMorders．As years，Taiwansteadydrop aresul4 Taiwanisnowfacedwithtwo re—locatethe to other choices：(i)eitherindustrycountries，or the firstchoicehas debatewithin (ii)upgradeindustry．The hot Taiwan．Some provoked thinkthatTaiwan shouldfollowthe of industrialcountriesandrelocateall footstepsmajor ’ ● or ofitsindustriestomainlandOrSoutheastAsian think part countries．However,some thatTaiwanshould its as inthe notrelocateindustriesthiswouldresult outofits hollowing of theother the industries，loss hand,is resources，unemployment．Industryupgrading,on consensusboth the to an and out amongst figure government,enterprisepublic．How effectivetotransformthe hasbeena issueinTaiwanfor way industry big years． To raisethecontribution