电信市场营销方案DEA评价的研究.pdf

业市场营销方案DEA评价的五种威用，建立了一套适合电信运营商进 行DEA评价麴指标体系。在应用DEA模型的阐时，本文还对DEA模型 提出了改避，对评价的络采进行排序，不仅绘潞了决策单元有效无效 的判断，而且给出了决策单元优劣的判断。 论文躲最器通过繁镶分撼，鼷实黢涯明TDEA方法豹科学性、客 观性和可操作性。 关键词 电信运营赢 营销方案评价方法 数据包络 TheResearchofDEA Evaluationof Plan in Telecom Marketing Operator ABSTRACT of isin Thetelecom Chinathefiercemarket operator competitive andbusiness becomefocal environment，marketingplan analysis points evaluationand ofthe havebeenfocal already,the previewmarketingplan closeattentiontoin while in pointspaid performanceanalysisengaging allthe aweak1inkofthework．ChinaMobileforwardthe time，but put was ofthe inBOSSin that previewedmarketingplan specificanalysis in forward”Theartificial toacertainextent 2002，put prediction already the finishedresearchtheresultwhichbe marketingplan may making last inthis the ofthe marketing；Tomarketingactivity period， produced neededto the tothe business assessment analysispersonnel analyze andhave