电子与通信工程专业英语 作者 徐存善 Unit 17.ppt

Unit 17 Multimedia Technology Multimedia Technology Text Text In the 1980s PCs were designed to “cut” a graphic element and “paste” it into another document. Since then software and hardware developers have been scrambling to integrate various forms of media into the personal computer. Text 5）Businesses As businesses have the need to communicate with the outside world, multimedia processes offer a wide variety of options for business presentations, marketing and sales. Multimedia can be used at trade shows or to produce electronic catalogues. The marketing of new products can be greatly enhanced by using multimedia; these products can be marketed in a manner that will provide more detailed and stimulating information than printed media. 6）Presentation Thousands of multimedia presentations are made in the business world every day. Company CEOs give their annual report to a meeting of stockholders. Sales representatives pitch their product line to a group of potential customers. A conference speaker tells an audience about industry trends. From an electronic slide show to an interactive video display multimedia can enhance a presentation. Multimedia provides the presenter with the tools to attract and focus the audience’s attention, reinforce key concepts and enliven the presentation. 7）Interactive Game Multimedia means interaction, and to many interactive entertainment means games. Game developers were the pioneers in the use of multimedia and still provide the most innovative and interactive applications of multimedia. In order to attract, engage, captivate and challenge the user multimedia provides the fast action, vivid colors, 3D animations and elaborate sound effects that are essential to entertainment. It can also provide the rewards, recognition and sense of accomplishment that are often part of entertainment titl