外贸函电实务 工业和信息化高职高专“十二五”规划教材立项项目 作者 郑晓泉 廖晓燕 Unit 3.pptVIP

§ Learning Aims 知识目标：了解询盘的相关知识，掌握询盘函及其回复信函的写作方法和技巧。 技能目标：能够运用常用术语和典型句式撰写询盘函及其回复信函。 The Main Contents of an Inquiry Letter (1) Telling the source of information and making a brief self-introduction; (2) Indicating the intention of writing the letter, i.e. asking for a catalogue; samples or a price list; (3) Expressing your anticipation for a reply. The Main Content of Replies to Inquiry Letters (1) Acknowledging receipt of the inquiry letter; (2) Giving answer to the specific inquiries or instructing where to find the needed information (Giving reasonable explanation if refusing to give an answer to the inquiry); (3) Hope for early reply. 1. We have your name and address from….. 2. We have learned from the website Alibaba that you are in the market for textile. 3. We have seen your toys displayed at the Guangzhou Trade Fair and are quite interested in item No. 123. 4. We understand from your advertisement in “Electric” that you are exporters of electric goods. 5. We shall be pleased if you could send us a sample. 6. If you can assure us of workable prices, excellent quality and prompt delivery, we shall be able to deal in these goods on a substantial scale. 7. Please quote the lowest price, stating the earliest date of shipment. 8. We thank you for your inquiry for sunflower seeds. 9. We have the pleasure of sending you under separate cover our latest catalogue. 10. We hope this will be a good start for profitable business relations and assure you that your offer will certainly receive our careful consideration. § Task 1Importer Writes to Exporter 业务背景：美国瑞丽进出口公司的业务员托尼·帕克，于2010年10月21－25日参加了第16届中国义乌国际小商品博览会，在展会上结识了广州华欧皮具有限公司的刘强。其公司参展的各类女士皮包给帕克留下了深刻的印象，回国后给刘强写信，要求对方寄产品目录和价格表。请以托尼·帕克的名义给刘强写一封询盘函。 信函要点： （1）得知对方情况的途径，并做简单的自我介绍； （2）索要产品目录和价目单； （3）盼早日复函。 Useful Expressions 女士皮包 ladys leather bags 中国义乌国际小商品博览会 China Yiwu International Commodities Fair 主要的进口商 leading importer 享有盛誉 enjoy a high reputation 价格表,价目单 price list Notes to Letter 1 1. Impression 深刻的印