战略管理(罗宾斯管理学第版讲义全集,英文版).ppt

L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Define strategic management. Explain why strategic management is important. Discuss what studies of the effectiveness of strategic management have shown. The Strategic Management Process List six steps in the strategic management process. Explain why it’s important to know an organization’s mission. Describe what managers do when they do external and internal analyses. Explain the role of resources, capabilities, and core competencies in the internal analysis. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. The Strategic Management Process (cont’d) Define strengths, weaknesses, opportunities, and threats. Discuss what happens during strategy formulation, implementation, and evaluation. Types of Organizational Strategies Tell what strategies each level of management is typically responsible for. Describe the three major types of corporate strategies. Explain the three growth strategies. Discuss when organizations might pursue a stability strategy. Describe two renewal strategies. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Types of Organizational Strategies (cont’d) Discuss the BCG matrix and how it’s used. Define SBUs and business-level strategies. Describe the role of competitive advantage in business-level strategies. Explain Porter’s five forces model. Describe three generic competitive strategies. Tell what it means to be stuck in the middle. Define functional-level strategies. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Strategic Management in Today’s Environment (cont’d) Discuss the implications of dynamic and uncertain environments on organizational strategy. Explain the rule of three and its significance to strategic management. Describe strat