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从传统工厂到精益工厂.ppt
* 奔驰;麦肯锡 奔驰;麦肯锡 奔驰;麦肯锡 奔驰;麦肯锡 * * * * * * * * * Why Change? Change to What? ? We have developed a set of maps that facilitates a dialogue among our team members. This dialogue is intended to allow each of our colleagues the opportunity to explore and understand the rationale for and approach to Transformation. The following pages describe the main message and key themes for each map. Learning Map I “The Now Marketplace”, provides a clear and compelling case for Transformation. The environment in which Textron operates has changed dramatically. Learning Map I Key Themes: 1) In yesterday’s business environment: a)??? Shareholders, consumers and employees had fewer options for investments, products and employers. The power was held by producers and employers. b)??? A company could offer itself and shareholders stability by diversifying. 2)??? Some critical forces of change made yesterday’s business environment unsustainable: a)??? Greater technology and the Internet increased access to up to date information. b)??? Increased number of Mutual Funds from 524 in ’79 to 7791 in ’99 c)??? Increased globalization. d)??? The growth of service organizations. 3)??? Today’s business environment is a new world characterized by the following: a)??? More information and choices for consumers and shareholders, giving them increased options and leverage. b)??? Fierce competition. c)??? Increased number of joint ventures, alliances, and mergers d)??? Requirement that competitors must differentiate themselves to be successful. e)??? Struggle to attract and retain employees. 4)??? The list of top 10 companies, based on market capitalization, looks much different today than it did in 1990. 5)??? Companies that succeed in tomorrow’s world will be those that take advantage of the changing market dynamics and leverage the poser that a unified multi-industry corporation can provide. * Our Transformation Roadmap was initially created by the TLT and mod
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