The Impact of Nationalisation on CSR Policy in Citadele Bank and CR Study of the Latvian Retail Banking Sector-论文.pdf

ChineseBusinessReview，ISSN 1537·1506 January2014，Vo1．13，No．1，53-74 一 … 《 TheImpactofNationalisationonCSRPolicyinCitadeleBank andCR StudyoftheLatvianRetailBankingSector AleksandrsJudins TheManchesterMetropolitanUniversity，Manchester，England SIA EsmeraldaImmobilien，Riga,Latvia The presentresearch paperisdedicated to theanalysisofthe impactofnationalisation on Corporate Social Responsibiliyt (CSR)PolicyinCitadelebank(formerlyParex)andCorporateResponsibiliyt (CR)studyofthe Latvianbna kingsector．Thegoalistoanalysethenotionofnationalisation，thehistoryofCitadelebank，nadto scrutiniseCSR policyna ditsaspects．Researchaim istoexploretheimpactofCSR activitiesimplementedby Citadeleoncustomers’viewsafterthenationalisationofthebank．Theresearchmethodologyinvolvesthena alysis oftheexisting theoreticalliterature and aqunatitative research method-survey conducted by an international research agency．The article also exploresCSR activitiesofcommercialbanks in Latvia by applying the comparativemethodofresearch． Keywords．CorporateSocialResponsibiliyt (CSR)，nationalisation，Bankingindustry，Parex，Citadele，Latvia， analysis，survey IntrOductiOn AlmostallfinancialinstitutionsandenterprisesareimplementingCorporateSocialResponsibility(CSR) policy；however，notmanypeopleareawareofsuchactivities． Thesignificance ofthepresentresearch isthatpresently nationalisation in thebanking sectoris particularlyrelevanttotheBalticcountries，whichforalongtimesufferedproblemsrelatedtothefinancingof governmentbudgets，astheywerenotabletoavoidthebankruptcyofseveralcreditinstitutions．