电视舞蹈的生存问题和未来发展对策研究.pdfVIP

摘 要 摘 要 随着现代科技的迅猛发展，传统舞蹈艺术与电视媒体联姻，融合成为走进千家万户 的电视舞蹈，实现了舞蹈艺术的大众传播。但是，在电视舞蹈的传播过程中，出现了若 干问题，对于它未来生存与发展造成极大的影响。本文从电视观众的审美需求和社会需 求的角度出发，结合CCTV 电视舞蹈大赛和央视春晚中的舞蹈节目两个案例，对电视舞 蹈的生存状况及存在的问题进行分析，并对电视舞蹈的未来发展做出相应的策略。全文 分三个部分论述，第一部分，主要论述了电视舞蹈的生存现状及存在的问题；第二部分， 详细阐述了影响电视舞蹈生存的内外因素分析，即电视舞蹈的生存环境、内在机制（舞 蹈编导、电视编导等等）；第三部分，对影响电视舞蹈生存的因素做出相应的策略，从 品牌战略、受众市场等几个方面去实施和建立。同时，还要以弘扬人文精神为基础，体 现民族文化价值和实现自我价值。通过本文对电视舞蹈生存问题的分析，并提出有利于 电视舞蹈未来生存发展的具体措施和建议，对提高电视舞蹈作品的品质和审美价值，提 高受众的欣赏指数和实现有效收视率具有极大的理论意义和指导意义。 关键词：电视舞蹈；生存问题；应对策略 I 云南艺术学院硕士学位论文 Abstract Along with hectic development of modern Science and Technology, the traditional dance art connects with TV media, becoming a fusion to widespread TV Dance. Then it achieves the art of dance’s dream being known by the people. During the spreading of the TV Dance, however, some problems arise. These problems influence enormously its future existence and development. This paper analyzes the TV Dance living conditions and its problems, from meeting TV audiences’ aesthetic taste and the needs of society’s standpoint, together with two dance cases, one is from CCTV Dance Contest, the other is from CCTV Spring Festival Gala. Meanwhile this paper also gives some corresponding strategies to the future development of TV Dance. This paper is divided into three chapters. Chapter One discusses the TV Dance’s living conditions and its problems; Chapter Two analyzes the internal and external factors which will influence the TV Dance’ living conditions and at the same time supplies some details, namely, TV Dance’s living conditions, intrinsic mechanism (choreographer, TV Editing and Directing, etc. ); Chapter Three gives so